Service 03 — PLS Scrub
Clean the data. Restore the structure.
A structured, one‑time service that cleans, verifies, and organizes your KW Command database — so it becomes a tool you actually use, not one you avoid.
You get a clean slate. We do the work.
In short
A KW Command database scrub is a one-time deep clean of an agent's CRM: PLS verifies, de-dupes, DNC-scrubs, tags, and organizes every contact so Command becomes a tool you actually use. The engagement runs about 60 days and is priced once, starting at $2,000 for up to 2,500 contacts.
Why agents need it
Contacts scattered across phones, spreadsheets, emails, and old CRMs.
Restore confidence in your database accuracy
Reduce compliance risk through proper DNC awareness
Eliminate clutter, duplication, and outdated records
Create a structured foundation you can actually use
Get control of Command back — without spending weeks on it
The division of labor
A deep clean —
done for you.
What we handle for you
- ✓Clean and organize your existing contacts
- ✓Import contacts from multiple sources, if needed
- ✓Verify contact information through calls, texts, and emails on your behalf
- ✓Tag and segment contacts appropriately for future use
- ✓Perform Do‑Not‑Call (DNC) scrubbing and flag records requiring approval
- ✓Eliminate duplicates, incomplete records, and unusable data
- ✓Structure the database to align with Command's intended functionality
- ✓Deliver a verified, organized system ready for you to engage
What we don't handle
- —Ongoing nurture or marketing campaigns
- —Lead generation services
- —CRM management after completion
- —Inside sales
If real estate conversations arise during outreach, those opportunities are handed straight back to you.
PLS Do-Not-Call scrubbing references the U.S. Federal Trade Commission National Do Not Call Registry. Records that require approval are flagged for you, and final calling decisions always remain yours.
How it works
Hands‑on. Thorough.
Roughly 60 days.
Access to Command
Your coordinator gains access and starts the structured cleanup — data review, verification, tagging, and organization.
~60 days, daily
An intensive engagement of daily outreach and detailed verification — restoring order, not a quick cleanup.
Clean & compliant
A fully scrubbed, verified, organized database in Command — a foundation you can rely on.
Simple, one‑time pricing
Pay once. Keep the
clean slate.
One‑time payment · may be split into two installments with autopay
Keep exploring
More ways we leverage your business.
FAQ
Database scrub questions, answered.
What is a KW Command database scrub?
A KW Command database scrub is a one-time deep clean of an agent's CRM. PLS imports and consolidates contacts, verifies them through calls, texts, and emails, removes duplicates and unusable records, performs Do-Not-Call scrubbing, and tags and organizes every contact so Command is structured the way it was designed to work.
What does PLS Scrub clean?
PLS Scrub verifies contact information, de-dupes and removes incomplete records, performs DNC scrubbing and flags records that need approval, imports contacts from multiple sources, and tags and segments every contact. The result is a verified, organized database in KW Command that is ready for you to engage.
Is the scrub a one-time service or ongoing?
It is a one-time service. PLS Scrub restores order to your database and hands it back clean; it does not include ongoing nurture, marketing campaigns, lead generation, CRM management after completion, or inside sales. If real estate conversations come up during verification outreach, those opportunities go straight back to you.
How long does a database scrub take?
A scrub is an intensive engagement of roughly 60 days of daily outreach and detailed verification. Your coordinator gains access to Command, reviews and verifies records, removes bad data, and tags and organizes contacts, then delivers a fully scrubbed, compliant, and organized database you can rely on.
How much does a database scrub cost?
PLS Scrub starts at $2,000 for databases up to 2,500 contacts, plus $750 per additional 1,000 contacts. An optional SmartPlan setup is available after completion for $150. It is a one-time fee, so you pay once and keep the clean slate.
Does the scrub help with DNC compliance?
Yes. PLS performs Do-Not-Call scrubbing as part of every database clean and flags records that require your approval before contact. This reduces compliance risk and gives you a database you can confidently use, though final calling decisions and approvals always remain with you.
Ready when you are
Fix the database
for good.
Take the system you've been meaning to fix for years — and get it back clean, organized, and ready to work.
Book your discovery call