Guide
A real estate database is only worth what you can trust in it. Over time, contacts duplicate, go stale, and scatter across phones, spreadsheets, and old CRMs. A database scrub is a one-time deep clean that verifies, de-dupes, DNC-scrubs, tags, and organizes every contact so the CRM becomes a tool you actually use.
A proper scrub imports and consolidates contacts, verifies them by call, text, and email, removes duplicates and unusable records, performs Do-Not-Call scrubbing, and tags and segments every contact. The result is a verified, organized database. PLS does this inside KW Command over roughly 60 days.
Before you run outreach, your list should be checked against the federal Do-Not-Call rules. PLS performs DNC scrubbing as part of every clean and flags records that need your approval, referencing the U.S. Federal Trade Commission National Do Not Call Registry. Final calling decisions always remain yours.
De-duplication merges the same person across sources into one record. Tagging then makes the database usable: source, relationship, location, and stage, so you can act on a segment instead of scrolling a list. A clean structure is what lets KW Command SmartPlans and campaigns actually work later.
See the full PLS Scrub service for scope, timeline, and one-time pricing.
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FAQ
A KW Command database scrub is a one-time deep clean of an agent's CRM. PLS imports and consolidates contacts, verifies them through calls, texts, and emails, removes duplicates and unusable records, performs Do-Not-Call scrubbing, and tags and organizes every contact so Command is structured the way it was designed to work.
A scrub is an intensive engagement of roughly 60 days of daily outreach and detailed verification. Your coordinator gains access to Command, reviews and verifies records, removes bad data, and tags and organizes contacts, then delivers a fully scrubbed, compliant, and organized database you can rely on.
Yes. PLS performs Do-Not-Call scrubbing as part of every database clean and flags records that require your approval before contact. This reduces compliance risk and gives you a database you can confidently use, though final calling decisions and approvals always remain with you.
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